From the Canadian Press:
The Vancouver-based retailer unveiled a new logo Tuesday in its first major rebranding since the co-operative was founded more than 40 years ago. The redesigned logo refers to the retailer simply as MEC and does away with the iconic image of a mountain.
MEC’s chief marketing officer Anne Donohoe said the original logo was designed in 1974, and it was time for a facelift.
“The rebrand reflects the reality of the new MEC,” she said from Vancouver. “We’ve grown from six members to 3.5 million members over the last 40 years, many of whom live in urban centres.”